Dave Martinson sat down with vendors and industry thought leaders to discuss a wide variety of topics including digital marketing, and how dealerships can tell their story online while capturing more digital traffic.
SEM is now crowded and over saturated. Dealerships need to try different ways to get their listings in front of new people.
That’s why we’re starting to see an increased growth and interest in inventory display advertising that drive in-market buyers directly to dealership’s VDPs. So how can your dealership stand out from the rest? VP of Sales and Marketing with Speed Shift Media Ian Cruikshank says make sure this is the first thing you do.