The highest quality Vehicle Detail Page traffic

The Auto Audience Network™ inventory display technology drives the highest quality vehicle detail page traffic by finding in-market car buyers who are actively shopping for the cars you have on the lot.

Understand AAN in 2 Minutes

The Auto Audience Network is comprised of three components:

AutoSync
Inventory Feed
MarketMatch
Data Engine
VINDirect Ad Units
VINDirect
Ad Units

AutoSync Inventory Feed

Keep your ads updated without lifting a finger.

1. No need for data feeds

Unlike many other advertising technologies, the AAN’s AutoSync intelligently scans your website to find every piece of inventory you have on your lot without the need for a data feed. AutoSync automatically collects information regarding the make, model, year, price, photos, trim, color and class of every piece of inventory on your website.

2. Updated daily

AutoSync updates your ads daily to make sure they reference the most up-to-date information. This means that your ads will be up to date even if you have added or removed inventory, changed your pricing or have updated your images. Best of all, you don’t have to lift a finger to do it.

MarketMatch Data Engine

Match your inventory to online buyers who are shopping for them.

1. Identify buyers and determine vehicle preferences

The MarketMatch Data Engine creates individual buyer preference profiles by tracking all the review, research and inventory pages an online shopper visits.

2. Match vehicles to interested shoppers

Using these individual buyer profiles, the MarketMatch Data Engine then matches cars on the lot that match the shopper’s interests.

3. Dynamically generate hyper-targeted advertising

Local online car shoppers are served ads with inventory from the dealer that best match their vehicle preferences.

4. Retarget shoppers

Unlike typical retargeting that re-targets with generic brand messaging, the shopper is retargeted with the specific vehicles of interest, along with unseen vehicles that are similar, as they consume other content online.

VINDirect Ad Units

Dynamic, engaging and performant. The next generation of inventory advertising.

1. Drive directly to Vehicle Detail Pages

Unlike typical display advertising that drives traffic to a generic landing page, the Auto Audience Network’s VINDirect ad units drive local, in-market car shoppers directly to the Vehicle Detail Page of interest.

2. Dynamically generated and inventory-based

Rather than advertising a generic offer, the VINDirect ad units are inventory based and dynamically created based on the dealer’s inventory and the car shopper’s vehicle interests.

3. Available in native and all standard sizes

VINDirect ads are available in all standard IAB ad sizes including mobile. Additionally, VINDirect ads also run in native and in-image ad positions, perfectly matching the content on the page. This proprietary in-image advertising lives on the main image of popular car review sites and matches the make, model and year of the car being reviewed.

4. Mobile & tablet friendly

Consumers are continuing to increase their activity on mobile and tablet devices. VINDirect ad units are created in HTML5 which enables them to run across all mobile and tablet devices.

5. Designs that match your brand

All VINDirect ads can be customized to match OEM or dealership branding including preferred call-to-actions and personalized messaging.
Metrics Hub

Metrics Hub

The Metrics Hub provides detailed metrics and reports pertaining to campaign performance. The Hub also provides inventory level stats – to see which vehicles are performing the best, and geolocation data – to see where the shoppers are coming from.

Fully Managed

Fully Managed

Campaigns are fully managed & optimized providing a turnkey advertising solution. Digital Media Campaign Managers communicate metrics & recommendations on a monthly basis with dealership and agency clients.

Co-op Compatible

Co-op Compatible

Ad creatives follow manufacturer guidelines. Pre-approval letters & tear sheets are provided for submission to secure co-op reimbursement from the OEM.

How it Works

The Auto Audience Network generates optimal inventory display ads by featuring cars on a dealer's lot that best match the interests of active in-market buyers.

Success Stories

Don't just take our word for it. See what our customers have to say.

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Brian Jessel BMW

Watch how Speed Shift Media helped Brian Jessel BMW increase their conversions.
 

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McGrath Lexus

Read how Speed Shift Media helped McGrath Lexus increase marketing effectiveness and sell more cars each month.

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Open Road

Find out how Speed Shift Media helped connect more local car buyers with OpenRoad's inventory.
 

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The Results?

The Auto Audience Network converts at a higher Goal Conversion Rate than Google Adwords,
the Google Display Network and Facebook Advertising.

Higher Google Goal Conversion Rate than SEM Advertising

Higher Goal Conversion Rate than Display Advertising

Higher Goal Conversion Rate than Facebook Advertising

Get Started with the Auto Audience Network

We'd love to show you more.