There is a seemingly endless supply of traffic vendors servicing the automotive industry. More than ever, dealerships are challenged with discerning between inefficient marketing activities and otherwise. One area of inefficient marketing activity is found in marketing waste.
As Automotive Marketers, we spend most of our waking hours thinking about how we can better promote the vehicles that we
It’s always a challenge to change people’s perceptions when they are sure they know exactly what you do based on a single