Vehicle specials have always been an afterthought. The majority of dealers use specials but with little to no strategy in place. As a result, the vehicles being selected as special are ineffectively marketed and without adequate shopper attention, stay on the lot longer.
When pre-owned specials are given the proper exposure they get more views, more engagement, and contribute to a faster sale.
Highbeam provides dealers with the strategy and automation to increase views and engagement.
Highbeam increases the views and engagement of featured vehicles by displaying the vehicles that are on special that best match the car buyer’s interest within the search results page and homepage.
Highbeam powers your specials page on your website. This page is automatically updated based on changes in your vehicle inventory to ensure the inventory featured as special is always up to date, making it maintenance-free and turn-key.