Given his background in Digital Marketing, Ben Lovie, Marketing Director (Current role General Manager at OpenRoad Volkswagen) at the OpenRoad Auto Group recognized that they faced a problem that is common to many automotive retailers:
They needed to get their pre-owned inventory in front of more active car buyers.
“We’ve tried display campaigns in the past, but they all tend to focus on brand and offer messaging. We needed a solution that’s more focused and tactical”, Lovie explains. “We needed something that would drive more VDP views.”
Ben knew that if they could increase the amount of visitors to their Vehicle Detail Pages (VDPs), they would be able to garner more sales and increase the amount of inventory turnover; a goal that many dealerships are striving for in the market.
Speed Shift Media’s Auto Audience Network™ technology, was able to identify the preferences of local car buyers, match them up with the cars that OpenRoad had on their lot and then drive the car buyer directly to OpenRoad’s VDP to convert.
In six months, the quality of traffic brought by Speed Shift Media has already surpassed many other sources.
"Speed Shift Media has significantly contributed to OpenRoad’s goals. I’m very happy with our work together, and I highly recommend them to any dealership looking to increase high-quality website traffic and sales."
(Current role General Manager at OpenRoad Volkswagen)