Precision VIN Marketing
Precision VIN Marketing
Stop wasting advertising dollars marketing the wrong vehicles.
Stop wasting advertising dollars marketing the wrong vehicles.
Market your vehicles with intelligence.
Market your vehicles with intelligence.
Market the right vehicles with Precision.
Market the right vehicles with Precision.
The problem is
spray & pray
The problem is
spray & pray
Most dealers still use “spray & pray” marketing programs designed to advertise all vehicles. The problem with this strategy is that a minority of vehicles end up consuming the majority of the ad spend.
Most dealers still use “spray & pray” marketing programs designed to advertise all vehicles. The problem with this strategy is that a minority of vehicles end up consuming the majority of the ad spend.
The solution is
Precision
The solution is
Precision
Precision analyzes the most important vehicle-level performance factors, showing you which vehicles have the best chance of success, and allowing you to market each vehicle with strategic micro-campaigns.
Precision analyzes the most important vehicle-level performance factors, showing you which vehicles have the best chance of success, and allowing you to market each vehicle with strategic micro-campaigns.
How it works
How it works
Data-Driven Strategies
Our technology analyzes your inventory to determine which vehicles need more exposure to be successful according to your marketing strategy and business goals. After identifying the right vehicles from your inventory, the technology automatically selects a precise selection of vehicles to be marketed based on our intelligent vehicle selection strategies, including:
- Aging Inventory
- Low Exposure
- Market Demand
- Price-Reduced
- Off-Brand
- Manual Selections
Data-Driven Strategies
Our technology analyzes your inventory to determine which vehicles need more exposure to be successful according to your marketing strategy and business goals. After identifying the right vehicles from your inventory, the technology automatically selects a precise selection of vehicles to be marketed based on our intelligent vehicle selection strategies, including:
- Aging Inventory
- Low Exposure
- Market Demand
- Price-Reduced
- Off-Brand
- Manual Selections
Active Automotive Audience
In-market shoppers near your dealership are presented with vehicles from your live inventory that match shopper interest, all throughout their car buying process. The platform uses personalized, dynamic ad units to target these shoppers in exclusive positions on our private network of automotive research, review, and listing sites.
Active Automotive Audience
In-market shoppers near your dealership are presented with live inventory matching their precise interest, all throughout their car buying process. The platform uses personalized, dynamic ad units to target them in exclusive positions on a private network of automotive research, review, and listing sites.
Performance Optimizations
Shoppers are driven directly to your website’s VDPs. Our platform tracks and reports shopper VDP engagement, demonstrating intent and quality of audience. The platform also uses this engagement data in it’s daily analysis of your inventory, to understand shopper interest in your specific vehicles. This allows future vehicle selections to be even more precise and vehicles that appear to be close to a sale can be removed from marketing. The result is a system that always advertises the right vehicles to help you avoid spend waste and sell more cars.
Performance Optimizations
Shoppers are driven directly to your website’s VDPs. Our platform tracks and reports shopper VDP engagement, demonstrating intent and quality of audience. The platform also uses this engagement data in it's daily analysis of your inventory, to understand shopper interest in your specific vehicles. This allows future vehicle selections to be even more precise and vehicles that appear to be close to a sale can be removed from marketing. The result is a system that always advertises the right vehicles to help you avoid spend waste and sell more cars.
Benefits
Benefits
New Unique Users
Digital Spend Savings
Accelerated Turn
New Unique Shoppers
- Reduced time from marketing to sale
- VIN-by-VIN promotion control
- True vehicle marketing strategies
- Measurable lift in VDP exposure
- Reduced marketing spend waste
- Reduced time from marketing to sale
- VIN-by-VIN promotion control
- True vehicle marketing strategies
- Measurable lift in VDP exposure
- Reduced marketing spend waste