Interview with Joe Gumm of CBT News, Jan 03, 2018
"When studying how customers research vehicles, there are many elements to that search, especially once they land on your dealership’s website. Things like lead forms, outbound links, and social sharing are important metrics that give dealerships valuable insight. However, in a recent study by Speed Shift Media, VP of Sales and Marketing Ian Cruickshank told CBT that of the 50,000 vehicles Speed Shift Media assessed, one element stood out amongst the others: photo and video interaction."
- CBT News
Interview with Felicia Savage of PERQ at DrivingSales Executive Summit 2017, Oct 26, 2017
"Following his keynote session, “Swipe Left, Swipe Right: Your Vehicle Photos Tell You More than You Think,” I had the opportunity to meet with Ian to provide kudos and pick his brain. For the car folks who weren’t at this year’s DrivingSales Executive Summit, Ian was kind enough to give a brief overview of his presentation and offer some great resources for dealers who are wanting to better understand the activity on their website."
- Felicia Savage, PERQ
DrivingSales President’s Club 2017 Most Valuable Insight Competition, April, 2017
In April 2017, Ian presented our winning MVI study: “How Well Does Dealership VDP Engagement Correlate to Car Sales?”. It’s suggested now that lead forms are dead and VDP engagement should be the main metric to measure. But without the form submission, how can we be certain that someone is interested in our inventory?
Ian Cruickshank in the news with Driving Sales, April 2, 2016
Dave Martinson sat down with vendors and industry thought leaders to discuss a wide variety of topics including digital marketing, and how dealerships can tell their story online while capturing more digital traffic.
As seen on CBT News, March 17, 2016
SEM is now crowded and over saturated. Dealerships need to try different ways to get their listings in front of new people.
That’s why we’re starting to see an increased growth and interest in inventory display advertising that drive in-market buyers directly to dealership’s VDPs. So how can your dealership stand out from the rest? VP of Sales and Marketing with Speed Shift Media Ian Cruickshank says make sure this is the first thing you do.
April 21, 2015
What are you most proud of in your career and why?
I think I’m most proud of the great work, foresight and perseverance we had as an organization with respect to pioneering dynamic inventory-based display advertising solutions in the automotive industry over the past several years.