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Updates to the Metrics Hub

Message from Steve Kump, President and CTO

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Why is Driving Traffic Directly to VDPs better than Generic Landing Pages?

Why is direct-to-VDP advertising better than landing a buyer on a typical landing page? The adage is true, "The shortest...

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Why do dealerships still run display ads even though they suck?

If I told you 50 years ago that in 2016 newspaper ads would be virtually useless, billboards only served to distract...

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Two emerging technologies to attract in-market buyers that your dealership should consider.

The world of electric and self-driving cars has more similarities to the changing digital marketing landscape than you...

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Automotive Digital Marketer’s Problem: Diminishing SEO/SEM Returns.

No, you’re not dreaming it. It is getting more expensive to attract the same amount of in-market shoppers as last year....

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Attract More Online Car Buyers: Ways to Reach Buyers at Every Stage of the Buyer’s Journey

I’m sorry to have to say this: Your digital marketing is less and less effective every year. That’s not because you’re...

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Three Ways Dealerships Fall Short Marketing Their Cars (And How to Fix the Problems)

Obviously, there’s a lot of competition out there. You compete with Dealerships from other OEM’s, dealerships from the...

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Best Speed Shift Media Articles of 2015

Happy (almost) New Year everyone! I hope 2015 has been as good of a year for you as it has been for us here at Speed...

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What Thanksgiving has Taught me about Dealership Marketing

Happy post-Thanksgiving everyone. I hope you were able to spend time with your loved ones, watch some amazing football...

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Do you like free money? Here’s how to take advantage of your OEM’s Co-op program.

Marketing vehicles (or anything for that matter) can be broken down into four parts: message, creative, distribution...

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