Here’s What Direct Google Conversions are Hiding

I, like all of you, want to maximize the returns from my marketing spend. Also like many of you, I use many tactics and...

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Why Measuring Your Conversions by Source is a Mistake

There is a lot of talk about segmenting your sources and there are countless articles about how to properly set up your...

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New Car Marketing Techniques Aren't Effective at Marketing Pre-Owned Vehicles

Everyone loves new cars. They’re shiny, they smell great and the sales staff love making a big sale. It’s a huge part of...

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Four Surefire Ways to Optimize Your VDPs for Maximum Engagement

At Speed Shift Media, we are proud to drive qualified buyers to your dealership’s Vehicle Detail Pages. However, we know...

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External Benchmarks Don’t Really Matter. Here’s What Does.

Digital marketing in the automotive dealership industry is incredibly competitive. Dealers are constantly vying for the...

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Why Page Engagement Is More Important Than Lead Form Fills

The premise is simple: If someone is willing to provide you their information on a lead form, then they are obviously...

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The Four Definitive Metrics That Determine Quality Dealership Website Traffic

All digital advertising channels will bring your dealership web traffic. But as a dealer, that’s not what you want. What...

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