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Updates to the Metrics Hub

Message from Steve Kump, President and CTO

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Dynamic Inventory Advertising–Not Your Basic Cheeseburger

It’s always a challenge to change people’s perceptions when they are sure they know exactly what you do based on a single...

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The Most Common Retargeting Mistakes That Dealerships Make

Dealers spend thousands of hours and millions of dollars to attract new car shoppers to their website. However, many...

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Five resources to measure how well your advertising is driving VDP traffic.

Your dealership likely uses a variety of marketing and advertising technologies to get your inventory, brand and message...

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Enhance your VDP photos with our top 5 photo apps

There are two ways to showcase the inventory on your lot, the right way, and the stock way. By that, we mean using stock...

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Use mobile, live-streaming video to up your VDP visitor engagement game.

In our articles, we spend a considerable amount of time talking about the value of in-market buyers when they are on your...

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How to Take Advantage of Millennials' Leasing Behaviour

It’s no secret: Taking advantage of your buyer’s behavior will bring you more leads and can be what you need to edge out...

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2015 is looking to set records! What are you doing to maximize your sales?

2015 is looking to set records! What are you doing to maximize your sales?

No, you’re not imaging it, that dealership...

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Leading Manufacturers are Appealing to the Female Car Buyer, are You?

In recent years, industry analysts have begun to recognize the buying power women currently hold in the marketplace, and...

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3 Tips to Producing Truly Optimal Mobile Ads

Are you missing a large advertising opportunity because you are not yet on mobile? Mobile isn’t just a vital advertising...

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