The Problem With “All-Vehicle” Marketing
Learn the issues associated with marketing all vehicles the same way. Discover the solution.
Dealers – Are You Advertising Click Candy?
Find out which vehicles are eating your VIN-level inventory marketing budgets
Updates to the Metrics Hub
Message from Steve Kump, President and CTO
Stop using new car marketing tactics to promote your CPO vehicles. Here’s why.
As Automotive Marketers, we spend most of our waking hours thinking about how we can better promote the vehicles that we
Dynamic Inventory Advertising–Not Your Basic Cheeseburger
It’s always a challenge to change people’s perceptions when they are sure they know exactly what you do based on a single
DrivingSales Canadian Dealer Forum Event Summary
Did you miss the DrivingSales Canadian Dealer Forum? Don’t wory, we were there to take some notes for you. There was a
Why SEM is not Enough
A constant line item when looking at digital ad spend at dealerships is search engine marketing (SEM). Almost all
Retargeting Can Help Your Dealership Reach Return Visitors and Gain Higher Returns
Everyone is constantly looking to get the best bang for their buck and gain better results for less. However, most
New Car Marketing Techniques Aren’t Effective at Marketing Pre-Owned Vehicles
Everyone loves new cars. They’re shiny, they smell great and the sales staff love making a big sale. It’s a huge part of how OEMs rate their dealers as well. I mean, who doesn’t want to be the “#1 Chevy