Why Typical Display Ads Should Not Be a Significant Part of Your Advertising Spend
We’ve talked at length about what should and shouldn’t be a part of your regular advertising spend, month-to-month. We’ve
The Most Common Retargeting Mistakes That Dealerships Make
Dealers spend thousands of hours and millions of dollars to attract new car shoppers to their website. However, many
Four Surefire Ways to Optimize Your VDPs for Maximum Engagement
At Speed Shift Media, we are proud to drive qualified buyers to your dealership’s Vehicle Detail Pages. However, we kno
The Three Definitive Metrics That Determine Quality Dealership Website Traffic
All digital advertising channels will bring your dealership web traffic. But as a dealer, that’s not what you want. What
Assessing the Limitations of Print Advertising for your Dealership.
Remember waking up to the Saturday morning newspaper and racing to the comics section? Mom and dad going through
Where does Inventory Display Advertising fit in long term?
It’s always a challenge to change people’s perceptions when they are sure they know exactly what you do based on a singl
Why is Driving Traffic Directly to VDPs better than Generic Landing Pages?
Why is direct-to-VDP advertising better than landing a buyer on a typical landing page? The adage is true, "The shortest
Two emerging technologies to attract in-market buyers that your dealership should consider.
The world of electric and self-driving cars has more similarities to the changing digital marketing landscape than you
Automotive Digital Marketer’s Problem: Diminishing SEO/SEM Returns.
No, you’re not dreaming it. It is getting more expensive to attract the same amount of in-market shoppers as last yea