Automotive MarTech Mash-Up No. 5: COVID-19’s Impact on the Auto Industry, CARFAX Improvements, and Light-Vehicle Sales

POSTED BY Alim Jamal

 

COVID-19 is a reminder to not put all your eggs in one basket. CARFAX has made some improvements for even more transparency in their VIN-Level reports. Also, a few OEMs made some big gains last month with light-vehicle sales.

 

Source: CNN

From Automotive News: Coronavirus is a Major Wake-Up Call for U.S. Auto Industry

COVID-19 is taking the world by storm. With thousands of lives already being affected by this highly contagious virus, who knows what’s still to come. This has been a major wake-up call for the U.S. Auto Industry to not put all their eggs in one basket when it comes to manufacturing. It’s more important than ever to diversify.

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Source: Cadence Design Systems

From Auto Remarketing: CARFAX Sharpens Reports for Insurers to Drill Down into VIN-Level Details

CARFAX has started an initiative to provide even more visibility into their VIN-Level reports. Insurers and shoppers will be able to use CARFAX reports to gain further details into a specific VIN’s history. This will particularly be useful to highlight vehicle modifications such as aftermarket equipment and Advanced Driver-Assistance Systems (ADAS).

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Source: Kelley Blue Book

From Automotive News: Toyota, Honda, Hyundai Rack up Gains in Feb

Light-vehicle sales in the U.S. saw a rise in February. Toyota, Hyundai, and Honda led the charge. Kia also provided a big boost as their new Telluride and Seltos models shattered sales expectations.

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RECENT POSTS

Automotive MarTech Mash-Up No. 5: COVID-19’s Impact on the Auto Industry, CARFAX Improvements, and...

 

COVID-19 is a reminder to not put all your eggs in one basket. CARFAX has made some improvements for even more...

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Dealers - Are You Advertising Click Candy?

 

Find out which vehicles are eating your VIN-level inventory marketing budgets.

 

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