Automotive MarTech Mash-Up No. 1: Things to Keep in Mind for 2020

POSTED BY Alim Jamal


2019 has come to an end and we’re now into the start of a new decade. This week highlights the importance of data-driven strategies while looking ahead at a potential “dot-com moment” for MarTech in 2020. Also, find out how the nation fared in 2019 with new vehicle sales.


Image result for martech dot com momentSource: ChiefMartec

From ChiefMartec: Is Martech Headed for its “Dot-Com Moment” in 2020?

MarTech’s own version of a “Dot-Com Moment” could be on the horizon as more and more startups pop up in order to join the frenzy.

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Source: CruzStreet

From MarTechToday: Your Ability to Adapt and Learn is Essential to your Success in 2020

In order to keep up with the always-changing marketing industry, it’s imperative to be adaptable and be constantly learning from the data you collect.

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Source: NADA

From CNBC: Automakers Close Out the Year with Decline in US New Vehicle Sales

Although major automakers were being cautiously pessimistic regarding new vehicles sales in 2019, the year actually didn’t go as badly as expected.

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Automotive MarTech Mash-Up No. 5: COVID-19’s Impact on the Auto Industry, CARFAX Improvements, and...


COVID-19 is a reminder to not put all your eggs in one basket. CARFAX has made some improvements for even more...

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Dealers - Are You Advertising Click Candy?


Find out which vehicles are eating your VIN-level inventory marketing budgets.


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Automotive MarTech Mash-Up No. 4: Keep Your Friends Close and Your Vendors Closer

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