Best Speed Shift Media Articles of 2015

POSTED BY Ian Cruickshank


Happy (almost) New Year everyone! I hope 2015 has been as good of a year for you as it has been for us here at Speed Shift Media. 

Throughout the year we’ve written many articles aimed at providing insight into the world of automotive dealership marketing. These article topics range from geeky (VDPs & analytics), to business (beating your competition & increasing sales), to automotive marketing (differentiation & ad design) and everything in between. I hope you had as much fun reading them as we did writing them. 

As such, we’d like to present to you: The five best Speed Shift Media blog articles of 2015.

The Non-Analytical Guide to Google Analytics for Car Dealers

Ah yes, google analytics. Every dealer has it, few understand it, and even less can interpret the data well. In this article we look at the definition of common metrics, help filter the ones that are important and provide some guidance on how to interpret them. 

Do Men or Women Drive Auto Buying Decisions?

I get it; men are from Mars and women are from Venus. But which planet wears the pants when buying cars?

Great Photos, White Space and a Few Other Ways to Keep your Ads from Sucking

You’ve invested in some great ad space and are now in the game! Let’s design some ads! Take a lesson from our own Creative Director, Danielle Borisoff, as she explains what design elements work best to drive traffic.  

If You’re Still Advertising your Vehicles Based on Demographics, You’re Doing it Wrong  

Look at your peers, they’re mostly similar to you, right? But do they all drive the same type of cars? Of course not, they all have individual preferences. So why would you paint them all with the same brush when there are much more effective ways to target them.

Text and Chat: The Secret to Marketing to Millennials

You know those kids that were playing with Hotwheels 10-15 years ago? Well, they’re all grown up now and are looking to buy cars! However, this demographic does not interact or consume information like previous generations.


Updates to the Metrics Hub

Message from Steve Kump, President and CTO

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Stop using new car marketing tactics to promote your CPO vehicles. Here’s why.

As Automotive Marketers, we spend most of our waking hours thinking about how we can better promote the vehicles that we...

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Dynamic Inventory Advertising–Not Your Basic Cheeseburger

It’s always a challenge to change people’s perceptions when they are sure they know exactly what you do based on a single...

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