Happy (almost) New Year everyone! I hope 2015 has been as good of a year for you as it has been for us here at Speed Shift Media.
Throughout the year we’ve written many articles aimed at providing insight into the world of automotive dealership marketing. These article topics range from geeky (VDPs & analytics), to business (beating your competition & increasing sales), to automotive marketing (differentiation & ad design) and everything in between. I hope you had as much fun reading them as we did writing them.
As such, we’d like to present to you: The five best Speed Shift Media blog articles of 2015.
Ah yes, google analytics. Every dealer has it, few understand it, and even less can interpret the data well. In this article we look at the definition of common metrics, help filter the ones that are important and provide some guidance on how to interpret them.
I get it; men are from Mars and women are from Venus. But which planet wears the pants when buying cars?
You’ve invested in some great ad space and are now in the game! Let’s design some ads! Take a lesson from our own Creative Director, Danielle Borisoff, as she explains what design elements work best to drive traffic.
Look at your peers, they’re mostly similar to you, right? But do they all drive the same type of cars? Of course not, they all have individual preferences. So why would you paint them all with the same brush when there are much more effective ways to target them.
You know those kids that were playing with Hotwheels 10-15 years ago? Well, they’re all grown up now and are looking to buy cars! However, this demographic does not interact or consume information like previous generations.