Find out what your dealership needs to do differently to move more pre-owned inventory.
Dealerships love to compete on the amount of new inventory they sell. However, the best margins in auto sales come from used cars. The problem is that digital marketing techniques for new cars just don’t translate well to promoting used cars.
Why your new car marketing strategies don't work well for pre-owned vehicles.
What new car marketing techniques to avoid when promoting pre-owned inventory.
What new techniques you should be using to increase used car sales.
How these techniques can easily translate for used in new car marketing.