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A Digital Marketers Survival Guide: How to manage the increasing cost of SEM

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Most automotive Digital Marketers, Internet Sales Managers or eCommerce Directors put a great deal of emphasis on Google Adwords. In fact, studies show that 92% of all dealerships use Google Adwords in their digital strategy.

Yet, as more dealerships invest more money into SEM, the more competitive the landscape becomes and the more costly it will be for you to attract the same in-market shopper. So, how can you mitigate the increasing cost and decreasing effectiveness of search engine marketing while staying ahead of the curve and keep attracting more in-market shoppers?

Learning Objectives:

  • Four techniques and technologies that will help your digital marketing
  • How these technologies stack up.
  • What should be in your NEW optimal marketing mix.

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