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IAB In-Image Advertising Primer | Featured: Auto Audience Network™

According to ComScore, 54 percent of all online ads aren’t technically able to be viewed.

Of those that are viewable, a recent eye tracking study by Sticky reported that only 51 percent were actually seen. Consumers are known to largely ignore display ads – a phenomenon commonly known as “banner blindness”. In-image advertising, makes a huge leap forward, paving the way for the next generation of digital display advertising.

Topics Included:

  • The In-image Advertising Marketplace
  • Case Studies
  • In-image Advertising Stakeholders

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