Bryan Feely, Digital and eCommerce Manager at Audi Boulder, is at busy man. As the person responsible for the strategy and the execution of digital marketing campaigns for a busy dealership, he appreciates quality over quantity.
Bryan understood that the more an online car shopper was looking at Audi Boulder’s Vehicle Detail Pages (VDPs) during their visit (compared to other pages), the more interested they were in the cars Audi Boulder had on their lot. This “VDP Focus” was one of the metrics that Speed Shift Media was able to provide Bryan so he can evaluate the quality of traffic being generated.
“Speed Shift Media had a cutting edge product that coupled behavioural targeting and dynamic inventory advertising technology. Once it was explained to me how it works, we had to try it. It just made sense”, says Bryan. “I have always been a data-driven guy and if you have data to back up your claim, there’s a good chance that I’ll be interested.”
Speed Shift Media’s Auto Audience Network™ was able to identify local car buyers that were interested in the cars Audi Boulder had in their inventory, then drive those car buyers directly to Audi Boulder’s Vehicle Detail Pages (VDPs) to convert.
Within the first few months, the quality of the traffic that Speed Shift Media delivered Audi Boulder had already surpassed many other traffic sources.
"The quality of the traffic that Speed Shift Media delivered to Audi Boulder made a significant, positive impact on the effectiveness of our digital strategy. As a result of our effective digital strategy, we were able to propel ahead of other dealerships in our area."
Digital and eCommerce Manager