Discovering New Ways to Do More with Less
Efficiency is always in mind at Larry H. Miller and at a time when the new car market is expected to be flat, being efficient is all the more important. So how can you get more value from the traffic that is already coming to your websites via organic and paid traffic?
As a high performing company with a focus on ensuring that all parts of the business are delivering value, the LHM team saw room for improvement by getting more value out of the traffic coming to the Search Results Page (SRP) on their dealerships websites.
What if we could somehow promote the featured pre-owned vehicles in the space where so many visitors were already spending their time. What if there was a simple way to automate the selection and the promotion of pre-owned vehicles right at the top of the SRP.
It was clear that LHM needed a website optimisation tool which would enable the quick and seamless integration and promotion of their featured pre-owned vehicles.
“Highlighting specific vehicles that need help showcasing has never been easier. We work hard to earn site traffic - I need good software to help that traffic see the value in our inventory.”
Doug Petersen, Director of Digital Marketing at LHM Dealerships