Precision VIN Marketing

Precision VIN Marketing

Drive sales by marketing the right vehicles with Precision.

Drive sales by marketing the right vehicles with Precision.

Stop wasting advertising dollars marketing the wrong vehicles.

Stop wasting advertising dollars marketing the wrong vehicles.

Market your vehicles with intelligence.

Market your vehicles with intelligence.

The problem is
spray & pray

The problem is
spray & pray

Most dealers still use “spray & pray” marketing programs designed to advertise all vehicles. The problem with this strategy is that a minority of vehicles end up consuming the majority of the ad spend.

Most dealers still use “spray & pray” marketing programs designed to advertise all vehicles. The problem with this strategy is that a minority of vehicles end up consuming the majority of the ad spend.

The solution is
Precision

The solution is
Precision

Precision analyzes the most important vehicle-level performance factors, showing you which vehicles have the best chance of success, and allowing you to market each vehicle with strategic micro-campaigns.

Precision analyzes the most important vehicle-level performance factors, showing you which vehicles have the best chance of success, and allowing you to market each vehicle with strategic micro-campaigns.

How it works

How it works

Data-Driven Strategies

Our technology analyzes your inventory to determine which vehicles need more exposure to be successful according to your marketing strategy and business goals. After identifying the right vehicles from your inventory, the technology automatically selects a precise selection of vehicles to be marketed based on our intelligent vehicle selection strategies, including:

  • Aging Inventory
  • Low Exposure
  • Market Demand
  • Price-Reduced
  • Off-Brand
  • Manual Selections

Data-Driven Strategies

Our technology analyzes your inventory to determine which vehicles need more exposure to be successful according to your marketing strategy and business goals. After identifying the right vehicles from your inventory, the technology automatically selects a precise selection of vehicles to be marketed based on our intelligent vehicle selection strategies, including:

  • Aging Inventory
  • Low Exposure
  • Market Demand
  • Price-Reduced
  • Off-Brand
  • Manual Selections

Active Automotive Audience

In-market shoppers near your dealership are presented with vehicles from your live inventory that match shopper interest, all throughout their car buying process. The platform uses personalized, dynamic ad units to target these shoppers in exclusive positions on our private network of automotive research, review, and listing sites.

Active Automotive Audience

In-market shoppers near your dealership are presented with live inventory matching their precise interest, all throughout their car buying process. The platform uses personalized, dynamic ad units to target them in exclusive positions on a private network of automotive research, review, and listing sites.

Performance Optimizations

Shoppers are driven directly to your website’s VDPs. Our platform tracks and reports shopper VDP engagement, demonstrating intent and quality of audience. The platform also uses this engagement data in it’s daily analysis of your inventory, to understand shopper interest in your specific vehicles. This allows future vehicle selections to be even more precise and vehicles that appear to be close to a sale can be removed from marketing. The result is a system that always advertises the right vehicles to help you avoid spend waste and sell more cars.

Performance Optimizations

Shoppers are driven directly to your website’s VDPs. Our platform tracks and reports shopper VDP engagement, demonstrating intent and quality of audience. The platform also uses this engagement data in it's daily analysis of your inventory, to understand shopper interest in your specific vehicles. This allows future vehicle selections to be even more precise and vehicles that appear to be close to a sale can be removed from marketing. The result is a system that always advertises the right vehicles to help you avoid spend waste and sell more cars.

Benefits

Benefits

70%

New Unique Users

30%

Digital Spend Savings

40%

Accelerated Turn

70%

New Unique Shoppers

Get Started With Precision VIN Marketing

Get Started With Precision VIN Marketing