Analytics Tutorials

Caculating VDP Focus

Presented by Bryan Nguyen

Presented by Bryan Nguyen

Analytics Product Specialist

Here are the steps required to determine the VDP Focus metric from a specific source.

The Auto Audience™ Network inventory display technology drives the highest quality Vehicle Detail Page traffic by finding in-market car buyers who are actively shopping for the cars you have on the lot. The technology automatically generates optimal inventory display ads by featuring the vehicles on the dealership's lot that best match the interests of active, in-market buyers.

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