Precision™ VIN Marketing
Precision™ VIN Marketing
Drive sales by marketing the right vehicles with Precision.
Drive sales by marketing the right vehicles with Precision.
Stop losing sales opportunities marketing the wrong vehicles.
Stop losing sales opportunities marketing the wrong vehicles.
Market your vehicles with intelligence.
Market your vehicles with intelligence.
The problem is
spray & pray
The problem is
spray & pray
Most dealers still use “spray & pray” marketing programs designed to advertise all vehicles. The problem with this strategy is that a minority of vehicles end up consuming the majority of their ad spend.
Most dealers still use “spray & pray” marketing programs designed to advertise all vehicles. The problem with this strategy is that a minority of vehicles end up consuming the majority of their ad spend.
The solution is
Precision
The solution is
Precision
Precision analyzes the most important vehicle-level performance factors, showing you which vehicles have the best chance of success, and allowing you to market each vehicle with strategic micro-campaigns.
Precision analyzes the most important vehicle-level performance factors, showing you which vehicles have the best chance of success, and allowing you to market each vehicle with strategic micro-campaigns.
How it works
How it works
Data-Driven Strategies
Strategically promote specific vehicles without over-spending
Our technology analyzes your inventory to determine which vehicles need more exposure to be successful according to your marketing strategy and business goals. After identifying the right vehicles from your inventory, the technology automatically selects a precise subset of vehicles to be marketed based on our intelligent vehicle selection strategies, including:
- Aging Inventory
- Low Exposure
- Market Demand
- Price-Reduced
- Off-Brand
- Manual Selections
Strategically promote specific vehicles without over-spending
Our technology analyzes your inventory to determine which vehicles need more exposure to be successful according to your marketing strategy and business goals. After identifying the right vehicles from your inventory, the technology automatically selects a precise subset of vehicles to be marketed based on our intelligent vehicle selection strategies, including:
- Aging Inventory
- Low Exposure
- Market Demand
- Price-Reduced
- Off-Brand
- Manual Selections
Target in-market shoppers on premium automotive websites
In-market shoppers near your dealership are presented with vehicles from your live inventory that match shopper interest, throughout their car buying process. The platform uses personalized, dynamic ad units to target these shoppers in exclusive positions on our private network of automotive research, review, and listing sites.
Target in-market shoppers on premium automotive websites
In-market shoppers near your dealership are presented with live inventory matching their precise interest, throughout their car buying process. The platform uses personalized, dynamic ad units to target them in exclusive positions on a private network of automotive research, review, and listing sites.
Advanced reporting that proves performance
Shoppers are driven directly to your website’s VDPs. Our platform tracks and reports shopper VDP engagement, demonstrating intent and quality of audience. The platform also uses this engagement data in its daily analysis of your inventory, to understand shopper interest in your specific vehicles. This allows future vehicle selections to be even more precise and vehicles that appear to be close to a sale can be removed from marketing. The result is a system that always advertises the right vehicles to help you avoid losing sales opportunities and increase turn.
Advanced reporting that proves performance
Shoppers are driven directly to your website’s VDPs. Our platform tracks and reports shopper VDP engagement, demonstrating intent and quality of audience. The platform also uses this engagement data in its daily analysis of your inventory, to understand shopper interest in your specific vehicles. This allows future vehicle selections to be even more precise and vehicles that appear to be close to a sale can be removed from marketing. The result is a system that always advertises the right vehicles to help you avoid losing sales opportunities and increase turn.
Increase in Organic and Direct traffic
The Halo Effect occurs when a shopper on our Premium Automotive Network sees a marketed VIN via our Precision dealer-branded ads, however instead of clicking on the ad, habitually opens a new browser to search for the dealer and vehicle they just saw. In doing so, the shopper still arrives at the VDP, but through an organic or direct visit which does not result in a billable click.
Increase Organic & Direct Traffic
The Halo Effect occurs when a shopper on our Premium Automotive Network sees a marketed VIN via our Precision dealer-branded ads, however instead of clicking on the ad, habitually opens a new browser to search for the dealer and vehicle they just saw. In doing so, the shopper still arrives at the VPD, but through an organic or direct visit which does not result in a billable click.
Accelerate your sales with Precision
Accelerate your sales with Precision
- A car not seen is a car not sold. Give under-promoted vehicles a chance of success.
- Reduce advertising waste. Avoid over-spending on specific vehicles.
- Sell cars faster. Reduce time from marketing to sale.
- Over 80% Net-New Shoppers. Direct to your dealer website's VDP.
- Reporting that proves performance. See inventory before and after.
- Increase Organic & Direct Traffic. Marketed vehicles receive up to a 300% boost.
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Benefits
Benefits
New Unique Users
Digital Spend Savings
Accelerated Turn
New Unique Shoppers
- Reduced time from marketing to sale
- VIN-by-VIN promotion control
- True vehicle marketing strategies
- Measurable lift in VDP exposure
- Reduced marketing spend waste
Get results in 4 easy steps:
Get results in 4 easy steps:
1. Analytics Tag Installation – To collect data, our tag is placed on your website.
2. Analysis – We analyze your website activity, then our technology selects a set of vehicles according to your Precision marketing strategy and business goals.
3. Intelligent Promotion – In-market shoppers near your dealership are presented with vehicles from your live inventory that match shopper interest. Every vehicle promoted has a specific advertising budget, preventing over-marketing.
4. Advanced Reporting – Our platform tracks and reports inventory turn and shopper engagement, demonstrating purchase intent and quality of audience.