Poor Shopper Distribution = Wasted $$
Poor Shopper Distribution and can possibly lead to thousands of dollars in marketing waste, if the dealer is not paying attention!
Google Analytics For Dealerships
Google Analytics is optimized to report on webpages and views, not VDPs and car shopping behavior.
Leverage VDPs For Dealerships
To be on the cutting edge of automotive marketing in 2021, one must develop a full understanding of the stories told by their dealership VDP analytics.
The Problem With “All-Vehicle” Marketing
Learn the issues associated with marketing all vehicles the same way. Discover the solution.
Dealers – Are You Advertising Click Candy?
Find out which vehicles are eating your VIN-level inventory marketing budgets
Updates to the Metrics Hub
Message from Steve Kump, President and CTO
Stop using new car marketing tactics to promote your CPO vehicles. Here’s why.
As Automotive Marketers, we spend most of our waking hours thinking about how we can better promote the vehicles that we
Dynamic Inventory Advertising–Not Your Basic Cheeseburger
It’s always a challenge to change people’s perceptions when they are sure they know exactly what you do based on a single
DrivingSales Canadian Dealer Forum Event Summary
Did you miss the DrivingSales Canadian Dealer Forum? Don’t wory, we were there to take some notes for you. There was a