There is a seemingly endless supply of traffic vendors servicing the automotive industry. More than ever, dealerships are challenged with discerning between inefficient marketing activities and otherwise. One area of inefficient marketing activity is found in marketing waste.

Poor Shopper Distribution and can possibly lead to thousands of dollars in marketing waste, if the dealer is not paying attention!

Google Analytics is optimized to report on webpages and views, not VDPs and car shopping behavior.

To be on the cutting edge of automotive marketing in 2021, one must develop a full understanding of the stories told by their dealership VDP analytics.

Learn the issues associated with marketing all vehicles the same way. Discover the solution.

Find out which vehicles are eating your VIN-level inventory marketing budgets

Message from Steve Kump, President and CTO

As Automotive Marketers, we spend most of our waking hours thinking about how we can better promote the vehicles that we

It’s always a challenge to change people’s perceptions when they are sure they know exactly what you do based on a single