Why is Driving Traffic Directly to VDPs better than Generic Landing Pages?
Why is direct-to-VDP advertising better than landing a buyer on a typical landing page? The adage is true, "The shortest
Two emerging technologies to attract in-market buyers that your dealership should consider.
The world of electric and self-driving cars has more similarities to the changing digital marketing landscape than you
Automotive Digital Marketer’s Problem: Diminishing SEO/SEM Returns.
No, you’re not dreaming it. It is getting more expensive to attract the same amount of in-market shoppers as last yea
Attract More Online Car Buyers: Ways to Reach Buyers at Every Stage of the Buyer’s Journey
I’m sorry to have to say this: Your digital marketing is less and less effective every year. That’s not because you’re
Three Ways Dealerships Fall Short Marketing Their Cars (And How to Fix the Problems)
Obviously, there’s a lot of competition out there. You compete with Dealerships from other OEM’s, dealerships from the
Do you like free money? Here’s how to take advantage of your OEM’s Co-op program.
Marketing vehicles (or anything for that matter) can be broken down into four parts: message, creative, distribution
The Non-Analytical Guide to Google Analytics for Car Dealers
I’m a car guy at heart, and it’s my 5-year old son who reminded me. We all love cars – that’s why we do what we do. Their lines, their smell, and the rush you get when you climb inside
Best Selection? Lowest Price? These Differentiators Don’t Work. Here’s What Will.
Here’s a reality check. You have the same new cars as your brand competitor, and you are all competing for the same car
If You’re Still Advertising your Vehicles Based on Demographics, You’re Doing it Wrong
Let me ask you a question: I'm a 35-year-old middle-income male, with a wife, two kids and looking to buy my first house