The Non-Analytical Guide to Google Analytics for Car Dealers
I’m a car guy at heart, and it’s my 5-year old son who reminded me. We all love cars – that’s why we do what we do. Their lines, their smell, and the rush you get when you climb inside
Best Selection? Lowest Price? These Differentiators Don’t Work. Here’s What Will.
Here’s a reality check. You have the same new cars as your brand competitor, and you are all competing for the same car
If You’re Still Advertising your Vehicles Based on Demographics, You’re Doing it Wrong
Let me ask you a question: I'm a 35-year-old middle-income male, with a wife, two kids and looking to buy my first house
Eliminating Digital Marketing Waste Part 2: Improving Efficiency
You know what’s worse than wasting digital marketing spend? Telling your boss that you haven’t fixed it yet. As the people who are responsible for driving VDP traffic and bringing qualified buyers to your dealership’s front door, a big part of