EZ-Results believes in challenging the status quo and offering their dealers the cutting edge digital marketing solutions. Scott Mckeagan, VP of Digital Marketing, knew google retargeting was a product offering every agency had. He wanted to offer something better than his competitors; he needed a superior retargeting technology.
Scott knew dynamic retargeting was a part of the technology Speed Shift Media offered. He had been a follower of the brand for a few years and connected with several thought-leadership pieces.
“I kept trying to create a better solution than what we had available, however, after doing my research, I quickly realized that the product already existed with Speed Shift. It only made sense to partner with them.”