“We decided to go with Speed Shift because no one in the marketplace understands inventory marketing the way that they do, and no one has been able to make inventory marketing as accessible as they do with the Auto Audience Network,” says Stephane.

While a consumer is shopping and making decisions on their next vehicle purchase, the Auto Audience Network™ will target them based on their past behavior and lead them directly to a live Vehicle Detail Page (VDP). For the car buyer, this facilitates and accelerates the typical buying process. For the advertiser, it takes the guesswork out of planning and buying media in hopes of showing the right in-stock vehicle to the right buyer, resulting in a win-win for both the buyer and brand.

As a result of this change, KIA was able to increase exposure for the live inventory on dealers’ lots while driving down their advertising cost. This led to them selling cars and saving dollars overall, by reducing what would have been a higher spend when compared to buying display ads directly from more typical classified and listing sites. The Auto Audience Network is capable of targeting individual shoppers with the specific cars or similar cars that they have been shopping for online. The relevance of the messaging increases the performance of the ads and enables Speed Shift to be more efficient and cost-effective for its customers.