Rick Farbo, Director of Internet Sales and Business Development at McGrath Lexus, is a man with many responsibilities. In addition to leading digital marketing and internet sales, Rick is responsible for managing the website, investment reports, 20 group reports, eCommerce and even the digital billboard outside the dealership.
Rick understands that once a car buyer has decided on a vehicle, they will only seek out relevant vehicles that match their criteria while ignoring all others.
His focus on relevant advertising was one of the main reasons Rick chose to shift funds away from premium 3rd party listings and into Speed Shift Media’s Auto Audience Network™.