Given his background in Digital Marketing, Ben Lovie, Marketing Director (Current role General Manager at Open Road Volkswagen) at the Open Road Auto Group recognized that they faced a problem that is common to many automotive retailers:
They needed to get their pre-owned inventory in front of more active car buyers.
“We’ve tried display campaigns in the past, but they all tend to focus on brand and offer messaging. We needed a solution that’s more focused and tactical”, Lovie explains. “We needed something that would drive more VDP views to specific vehicles.”