Open Road Auto Group represents 14 automotive brands at 16 locations in Metro Vancouver and has become recognized as one the most innovative and fastest growing automotive retail groups in Canada.
A Common Problem
Given his background in Digital Marketing, Ben Lovie, Marketing Director (Current role General Manager at Open Road Volkswagen) at the Open Road Auto Group recognized that they faced a problem that is common to many automotive retailers:
They needed to get their pre-owned inventory in front of more active car buyers.
“We’ve tried display campaigns in the past, but they all tend to focus on brand and offer messaging. We needed a solution that’s more focused and tactical”, Lovie explains. “We needed something that would drive more VDP views to specific vehicles.”
An Innovative Solution
Ben knew that if they could increase the amount of visitors to their Vehicle Detail Pages (VDPs), they would be able to garner more sales and increase the amount of inventory turnover; a goal that many dealerships are striving for in the market.
Speed Shift Media’s Precision™ technology, was able to identify the preferences of local car buyers, match them up with the cars that Open Road had on their lot and then drive the car buyer directly to Open Road’s VDP to convert.
In six months, the quality of traffic brought by Speed Shift Media has already surpassed many other sources.
More effective than Google Ads
More VDP visits than Google Ads