Lisa Diskin, the owner and GM of Team Toyota of Glen Mills, was used to marketing all of her inventory through standard avenues: third party listing sites, Google, Facebook, etc. Unfortunately, it was common for several popular and well-priced vehicles to consume the bulk of her advertising spend. She had no easy way to increase engaged shoppers specifically on her underexposed vehicles that she needed to move.
Lisa needed a system that enabled the precise promotion of specific vehicles on a regular basis.