Located in Pennsylvania, the Team Toyota of Glen Mills dealership offers a wide variety of both new and used inventory. Speed Shift Media's Precision solution enabled the ability to select specific vehicles to market and target those vehicles to a unique and highly engaged automotive audience.
A Problem and a Need
Lisa Diskin, the owner and GM of Team Toyota of Glen Mills, was used to marketing all of her inventory through standard avenues: third party listing sites, Google, Facebook, etc. Unfortunately, it was common for several popular and well-priced vehicles to consume the bulk of her advertising spend. She had no easy way to increase engaged shoppers specifically on her underexposed vehicles that she needed to move.
Lisa needed a system that enabled the precise promotion of specific vehicles on a regular basis.
A New Solution
When Lisa discovered Speed Shift Media’s Precision solution, it was a game changer. For the first time, she had a tool to promote specific sets of inventory quickly and easily. Her plan was to focus on aging units that were not well served by her existing marketing efforts. With Precision, Lisa was able to select specific vehicles to market and target those vehicles to a unique and highly engaged automotive audience.
Precision enabled quick and easy exposure lift which increased sales on her aging used inventory.