Automotive MarTech Mash-Up No. 5: COVID-19’s Impact on the Auto Industry, CARFAX Improvements, and Light-Vehicle Sales


COVID-19 is a reminder to not put all your eggs in one basket. CARFAX has made some improvements for even more transparency in their VIN-Level reports. Also, a few OEMs made some big gains last month with light-vehicle sales.


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The Most Common Retargeting Mistakes That Dealerships Make

Dealers spend thousands of hours and millions of dollars to attract new car shoppers to their website. However, many...

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Four Surefire Ways to Optimize Your VDPs for Maximum Engagement

At Speed Shift Media, we are proud to drive qualified buyers to your dealership’s Vehicle Detail Pages. However, we know...

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External Benchmarks Don’t Really Matter. Here’s What Does.

Digital marketing in the automotive dealership industry is incredibly competitive. Dealers are constantly vying for the...

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Why Page Engagement Is More Important Than Lead Form Fills

The premise is simple: If someone is willing to provide you their information on a lead form, then they are obviously...

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The Four Definitive Metrics That Determine Quality Dealership Website Traffic

All digital advertising channels will bring your dealership web traffic. But as a dealer, that’s not what you want. What...

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Assessing the Limitations of Print Advertising for your Dealership.

Remember waking up to the Saturday morning newspaper and racing to the comics section? Mom and dad going through,...

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The Absolute Best Places You Can Trim Your Advertising Dollars

“There is no bad press!” has been attributed to a multitude of famous, and pseudo-famous, people that were usually...

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Where does Inventory Display Advertising fit in long term?

It’s always a challenge to change people’s perceptions when they are sure they know exactly what you do based on a single...

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Five resources to measure how well your advertising is driving VDP traffic.

Your dealership likely uses a variety of marketing and advertising technologies to get your inventory, brand and message...

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