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Three Important Takeaways From Digital Dealer 23

The Digital Dealer 23 Conference & Expo covered a lot of great info about different kinds of emerging disruptive technologies in the auto world and measurement methods used to size up their effectiveness. There were also some super insightful...

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Three Important Takeaways From Digital Dealer 23

The Digital Dealer 23 Conference & Expo covered a lot of great info about different kinds of emerging disruptive...

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DrivingSales Canadian Dealer Forum Event Summary

Did you miss the DrivingSales Canadian Dealer Forum? Don’t wory, we were there to take some notes for you. There was a...

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Why SEM is not Enough

A constant line item when looking at digital ad spend at dealerships is search engine marketing (SEM). Almost all...

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Take a Tour of Our New Monthly Reports

Deciding whether an investment is worthwhile is at the top of every digital marketer’s mind when it comes to any type of...

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Here’s What Direct Google Conversions are Hiding

I, like all of you, want to maximize the returns from my marketing spend. Also like many of you, I use many tactics and...

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Why Measuring Your Conversions by Source is a Mistake

There is a lot of talk about segmenting your sources and there are countless articles about how to properly set up your...

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Who Do You Trust When it Comes to Your Digital Media Decisions? 

Digital media measurement has been eluding us since it started, and for the most part, it is simply due to the various...

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Retargeting Can Help Your Dealership Reach Return Visitors and Gain Higher Returns

Everyone is constantly looking to get the best bang for their buck and gain better results for less. However, most...

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New Car Marketing Techniques Aren't Effective at Marketing Pre-Owned Vehicles

Everyone loves new cars. They’re shiny, they smell great and the sales staff love making a big sale. It’s a huge part of...

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