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Stop using new car marketing tactics to promote your CPO vehicles. Here’s why.

As Automotive Marketers, we spend most of our waking hours thinking about how we can better promote the vehicles that we have on the lot, in transit, or on the manufacturing line. Whatever your situation, you or your business is likely spending...

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Stop using new car marketing tactics to promote your CPO vehicles. Here’s why.

As Automotive Marketers, we spend most of our waking hours thinking about how we can better promote the vehicles that we...

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Dynamic Inventory Advertising–Not Your Basic Cheeseburger

It’s always a challenge to change people’s perceptions when they are sure they know exactly what you do based on a single...

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Interview with Highbeam’s Product Manager

Q&A with Chris Aviani, Product Manager of Highbeam

We could go on for days about how amazing Highbeam is, but who can...

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What do Metallica, Miles Davis, and Maroon 5 have in common?

What do Metallica, Miles Davis, and Maroon 5 have in common? More importantly, what do they have in common with your...

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Three Important Takeaways From Digital Dealer 23

The Digital Dealer 23 Conference & Expo covered a lot of great info about different kinds of emerging disruptive...

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DrivingSales Canadian Dealer Forum Event Summary

Did you miss the DrivingSales Canadian Dealer Forum? Don’t wory, we were there to take some notes for you. There was a...

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Why SEM is not Enough

A constant line item when looking at digital ad spend at dealerships is search engine marketing (SEM). Almost all...

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Take a Tour of Our New Monthly Reports

Deciding whether an investment is worthwhile is at the top of every digital marketer’s mind when it comes to any type of...

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Here’s What Direct Google Conversions are Hiding

I, like all of you, want to maximize the returns from my marketing spend. Also like many of you, I use many tactics and...

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