The Alliance Of Automobile Manufacturers, an auto industry advocacy group consisting of 12 of today’s most prominent automakers, published an article in January of 2013 that examined some information attempting to address the question of “Do men or women drive auto buying decisions?” The article includes some interesting statistics about the perceived roles of men and women during the auto buying process, including:
The Role Of Display Advertising In Gender Targeting
Regardless of your take on the question of "Do men or women drive auto buying decisions more?" you must understand that males and females have very different needs and tastes in vehicles. For example, in the piece by the Alliance of Automobile Manufacturers, it was reported that more people believe that women will buy vehicles with navigation systems to avoid getting lost. Because of the differences between how men and women approach the car buying process, it is important that your ads target the viewer properly.
The Dynamic Display Ads provided by Speed Shift Media are excellent for targeting your advertising toward both men and women. The advertisements your dealership displays will change depending on the specific people viewing them and what kind of web content they have been looking at in the past. These display ads also change in real-time depending on your inventory, which means you never have to stress about showing a woman a vehicle that might be more suitable for a man, or vice versa. Whether you have plenty of experience with online marketing or you are new to this medium, investing in the right display ads will help you target all types of people that may be interested in your cars. Whatever you think the answer is to the question of "Do men or women drive auto buying decisions?" try Speed Shift Media’s services to see how our services help you bring in more customers.