FEATURED POST

Automotive MarTech Mash-Up No. 5: COVID-19’s Impact on the Auto Industry, CARFAX Improvements, and Light-Vehicle Sales

 

COVID-19 is a reminder to not put all your eggs in one basket. CARFAX has made some improvements for even more transparency in their VIN-Level reports. Also, a few OEMs made some big gains last month with light-vehicle sales.

 

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Automotive MarTech Mash-Up No. 5: COVID-19’s Impact on the Auto Industry, CARFAX Improvements, and...

 

COVID-19 is a reminder to not put all your eggs in one basket. CARFAX has made some improvements for even more...

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Dealers - Are You Advertising Click Candy?

 

Find out which vehicles are eating your VIN-level inventory marketing budgets.

 

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Automotive MarTech Mash-Up No. 4: Keep Your Friends Close and Your Vendors Closer

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Automotive MarTech Mash-Up No. 3: Make Way for CPOs, Grayscale Coloured Vehicles, and the Eco-Beast

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Automotive MarTech Mash-Up No. 2: Persona Best Practices, Website Speeds, and ROI Perception

 

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Automotive MarTech Mash-Up No. 1: Things to Keep in Mind for 2020

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Updates to the Metrics Hub

Message from Steve Kump, President and CTO

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Stop using new car marketing tactics to promote your CPO vehicles. Here’s why.

As Automotive Marketers, we spend most of our waking hours thinking about how we can better promote the vehicles that we...

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Dynamic Inventory Advertising–Not Your Basic Cheeseburger

It’s always a challenge to change people’s perceptions when they are sure they know exactly what you do based on a single...

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