Automotive MarTech Mash-Up No. 2: Persona Best Practices, Website Speeds, and ROI Perception

 

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Automotive MarTech Mash-Up No. 1: Things to Keep in Mind for 2020

 

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Dealers - Are You Advertising Click Candy?

 

Find out which vehicles are eating your VIN-level inventory marketing budgets.

 

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Updates to the Metrics Hub

Message from Steve Kump, President and CTO

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Stop using new car marketing tactics to promote your CPO vehicles. Here’s why.

As Automotive Marketers, we spend most of our waking hours thinking about how we can better promote the vehicles that we...

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Dynamic Inventory Advertising–Not Your Basic Cheeseburger

It’s always a challenge to change people’s perceptions when they are sure they know exactly what you do based on a single...

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What do Metallica, Miles Davis, and Maroon 5 have in common?

What do Metallica, Miles Davis, and Maroon 5 have in common? More importantly, what do they have in common with your...

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DrivingSales Canadian Dealer Forum Event Summary

Did you miss the DrivingSales Canadian Dealer Forum? Don’t wory, we were there to take some notes for you. There was a...

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Why SEM is not Enough

A constant line item when looking at digital ad spend at dealerships is search engine marketing (SEM). Almost all...

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