Auto Industry Trends in 2015

The ever-evolving auto industry is an exciting space to play in, but staying up-to-speed can be challenging. As we’re in...

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Why Now is the Time to Embrace a Digital Strategy

Though the auto dealership industry has undergone a renaissance of sorts in the past decade, many are still reluctant to...

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Text and Chat: The Secret to Marketing to Millennials

Marketers in all industries are in the middle of a race against time, a race to engage millennials. This young,...

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Are You Delivering a Positive Customer Experience? The Odds Aren’t in Your Favor!

Delivering a positive customer experience is essential in virtually every business, particularly in highly competitive...

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The Essential Elements of an Effective Dealership Website

How effective is your dealership website? As more and more consumers turn to the web during the automotive research...

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Can the Modern Perception of a Car Dealership be Remedied?

Just as attorneys and mortgage brokers often received a bad rap, it’s no secret that the car sales industry also has a...

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Can Social Media Drive Sales? The Numbers Don't Lie!

There are many schools of thought when it comes to social media. Many in the automotive industry would consider social...

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Leveraging Inbound Calls to Improve the Sales Process

Inbound calls should serve as an integral component of the sales process. When a potential customer is reaching out to...

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How to Increase Your Internet Close Rate

Though driving web leads is a very important component of any dealership marketing strategy, it’s really only half the...

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