Updates to the Metrics Hub

Message from Steve Kump, President and CTO

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Retargeting Can Help Your Dealership Reach Return Visitors and Gain Higher Returns

Everyone is constantly looking to get the best bang for their buck and gain better results for less. However, most...

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New Car Marketing Techniques Aren't Effective at Marketing Pre-Owned Vehicles

Everyone loves new cars. They’re shiny, they smell great and the sales staff love making a big sale. It’s a huge part of...

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Why Typical Display Ads Should Not Be a Significant Part of Your Advertising Spend

We’ve talked at length about what should and shouldn’t be a part of your regular advertising spend, month-to-month. I’ve...

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The Most Common Retargeting Mistakes That Dealerships Make

Dealers spend thousands of hours and millions of dollars to attract new car shoppers to their website. However, many...

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Four Surefire Ways to Optimize Your VDPs for Maximum Engagement

At Speed Shift Media, we are proud to drive qualified buyers to your dealership’s Vehicle Detail Pages. However, we know...

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External Benchmarks Don’t Really Matter. Here’s What Does.

Digital marketing in the automotive dealership industry is incredibly competitive. Dealers are constantly vying for the...

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Why Page Engagement Is More Important Than Lead Form Fills

The premise is simple: If someone is willing to provide you their information on a lead form, then they are obviously...

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The Four Definitive Metrics That Determine Quality Dealership Website Traffic

All digital advertising channels will bring your dealership web traffic. But as a dealer, that’s not what you want. What...

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Assessing the Limitations of Print Advertising for your Dealership.

Remember waking up to the Saturday morning newspaper and racing to the comics section? Mom and dad going through,...

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