Automotive MarTech Mash-Up No. 5: COVID-19’s Impact on the Auto Industry, CARFAX Improvements, and Light-Vehicle Sales


COVID-19 is a reminder to not put all your eggs in one basket. CARFAX has made some improvements for even more transparency in their VIN-Level reports. Also, a few OEMs made some big gains last month with light-vehicle sales.


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What do Metallica, Miles Davis, and Maroon 5 have in common?

What do Metallica, Miles Davis, and Maroon 5 have in common? More importantly, what do they have in common with your...

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DrivingSales Canadian Dealer Forum Event Summary

Did you miss the DrivingSales Canadian Dealer Forum? Don’t wory, we were there to take some notes for you. There was a...

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Why SEM is not Enough

A constant line item when looking at digital ad spend at dealerships is search engine marketing (SEM). Almost all...

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Here’s What Direct Google Conversions are Hiding

I, like all of you, want to maximize the returns from my marketing spend. Also like many of you, I use many tactics and...

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Why Measuring Your Conversions by Source is a Mistake

There is a lot of talk about segmenting your sources and there are countless articles about how to properly set up your...

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Who Do You Trust When it Comes to Your Digital Media Decisions? 

Digital media measurement has been eluding us since it started, and for the most part, it is simply due to the various...

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Retargeting Can Help Your Dealership Reach Return Visitors and Gain Higher Returns

Everyone is constantly looking to get the best bang for their buck and gain better results for less. However, most...

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New Car Marketing Techniques Aren't Effective at Marketing Pre-Owned Vehicles

Everyone loves new cars. They’re shiny, they smell great and the sales staff love making a big sale. It’s a huge part of...

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Why Typical Display Ads Should Not Be a Significant Part of Your Advertising Spend

We’ve talked at length about what should and shouldn’t be a part of your regular advertising spend, month-to-month. I’ve...

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