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Dealers - Are You Advertising Click Candy?

 

Find out which vehicles are eating your VIN-level inventory marketing budgets.

 

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The Non-Analytical Guide to Google Analytics for Car Dealers

I’m a car guy at heart, and it’s my 5-year old son who reminded me. We all love cars – that’s why we do what we do. Their...

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Best Selection? Lowest Price? These Differentiators Don’t Work. Here’s What Will.

Here’s a reality check. You have the same new cars as your brand competitor, and you are all competing for the same car...

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If You’re Still Advertising your Vehicles Based on Demographics, You’re Doing it Wrong

Let me ask you a question: I'm a 35-year-old middle-income male, with a wife, two kids and looking to buy my first house....

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Eliminating Digital Marketing Waste Part 2: Improving Efficiency

You know what’s worse than wasting digital marketing spend? Telling your boss that you haven’t fixed it yet.

As the...

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How to Take Advantage of Millennials' Leasing Behaviour

It’s no secret: Taking advantage of your buyer’s behavior will bring you more leads and can be what you need to edge out...

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Eliminating Digital Marketing Waste Part 1: Measuring Effectiveness

“What’s the ROI on our digital marketing?” Many dealership Marketing Managers hate it when their GMs ask this question....

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2015 is looking to set records! What are you doing to maximize your sales?

2015 is looking to set records! What are you doing to maximize your sales?

No, you’re not imaging it, that dealership...

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Leading Manufacturers are Appealing to the Female Car Buyer, are You?

In recent years, industry analysts have begun to recognize the buying power women currently hold in the marketplace, and...

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3 Tips to Producing Truly Optimal Mobile Ads

Are you missing a large advertising opportunity because you are not yet on mobile? Mobile isn’t just a vital advertising...

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