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Automotive MarTech Mash-Up No. 5: COVID-19’s Impact on the Auto Industry, CARFAX Improvements, and Light-Vehicle Sales

 

COVID-19 is a reminder to not put all your eggs in one basket. CARFAX has made some improvements for even more transparency in their VIN-Level reports. Also, a few OEMs made some big gains last month with light-vehicle sales.

 

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Three Ways Dealerships Fall Short Marketing Their Cars (And How to Fix the Problems)

Obviously, there’s a lot of competition out there. You compete with Dealerships from other OEM’s, dealerships from the...

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Best Speed Shift Media Articles of 2015

Happy (almost) New Year everyone! I hope 2015 has been as good of a year for you as it has been for us here at Speed...

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What Thanksgiving has Taught me about Dealership Marketing

Happy post-Thanksgiving everyone. I hope you were able to spend time with your loved ones, watch some amazing football...

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Do you like free money? Here’s how to take advantage of your OEM’s Co-op program.

Marketing vehicles (or anything for that matter) can be broken down into four parts: message, creative, distribution...

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Great Photos, White Space and a Few Other Ways to Keep your Ads from Sucking

There really is just one way to mass broadcast your vehicles to potential buyers. Luckily, it’s also very effective. Yes,...

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The Non-Analytical Guide to Google Analytics for Car Dealers

I’m a car guy at heart, and it’s my 5-year old son who reminded me. We all love cars – that’s why we do what we do. Their...

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Best Selection? Lowest Price? These Differentiators Don’t Work. Here’s What Will.

Here’s a reality check. You have the same new cars as your brand competitor, and you are all competing for the same car...

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If You’re Still Advertising your Vehicles Based on Demographics, You’re Doing it Wrong

Let me ask you a question: I'm a 35-year-old middle-income male, with a wife, two kids and looking to buy my first house....

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Eliminating Digital Marketing Waste Part 2: Improving Efficiency

You know what’s worse than wasting digital marketing spend? Telling your boss that you haven’t fixed it yet.

As the...

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