Automotive MarTech Mash-Up No. 5: COVID-19’s Impact on the Auto Industry, CARFAX Improvements, and Light-Vehicle Sales


COVID-19 is a reminder to not put all your eggs in one basket. CARFAX has made some improvements for even more transparency in their VIN-Level reports. Also, a few OEMs made some big gains last month with light-vehicle sales.


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Top 3 Retargeting Problems

The Good, The Bad & The Fugly.

Even as a digital marketer I find myself (at times) yelling at the browser window because...

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What the heck is an In-Market Buyer and where can I find them?

What if everything you think you know about automotive digital marketing was a lie? Someone, somewhere has been...

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Enhance your VDP photos with our top 5 photo apps

There are two ways to showcase the inventory on your lot, the right way, and the stock way. By that, we mean using stock...

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Why is Driving Traffic Directly to VDPs better than Generic Landing Pages?

Why is direct-to-VDP advertising better than landing a buyer on a typical landing page? The adage is true, "The shortest...

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Why do dealerships still run display ads even though they suck?

If I told you 50 years ago that in 2016 newspaper ads would be virtually useless, billboards only served to distract...

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Use mobile, live-streaming video to up your VDP visitor engagement game.

In our articles, we spend a considerable amount of time talking about the value of in-market buyers when they are on your...

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Two emerging technologies to attract in-market buyers that your dealership should consider.

The world of electric and self-driving cars has more similarities to the changing digital marketing landscape than you...

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Automotive Digital Marketer’s Problem: Diminishing SEO/SEM Returns.

No, you’re not dreaming it. It is getting more expensive to attract the same amount of in-market shoppers as last year....

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Attract More Online Car Buyers: Ways to Reach Buyers at Every Stage of the Buyer’s Journey

I’m sorry to have to say this: Your digital marketing is less and less effective every year. That’s not because you’re...

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